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herlitz Schoolbags make children's
dreams come true!

Easy for children and colorful! For more than 40 years, schoolbags from herlitz have been making children’s dreams come true. Whether it is adept astronauts exploring outer space, handsome horses with marvelous manes, robust robots fighting to prevent mechanical mayhem, sparkling seahorses going for a swim in the sun, enjoying playful pranks with miniature monsters or becoming the top scoring striker - at herlitz, imagination and children’s dreams know no bounds!

More than 40 years of
herlitz Schoolbags!

Super schoolbags with tradition!

Since 40 years herlitz is producing functional, high-quality and long-lasting schoolbags for daily use. In the future we will continue persuing our goal of making schoolbags a bit better everyday.

1983

One of the first Herlitz schoolbags featuring a Mickey Mouse design

2004

A schoolbag made of 100 pieces in order to commemorate the occasion of the Herlitz 100-year-anniversary

2007

Examples of the Herlitz schoolbags‘ development process until 2007

2011

Launch of Herlitz FLEXI schoolbag model with ErgoES² backpack system

2015

Launch of Herlitz motion primary school backpack with ergoactive backpack system

2020

Launch of first school backpack Ultimate made from recycled PET bottles

2023

Launch of SoftLight GREENline with its outer fabric containing 68% recycled polyester certified by Control Union Certifications CU1108351

2025

The FiloActive DIN sports fluorescent and reflective surfaces and water-repellent material according to the DIN 58124.

Celebrate with us!

Winner of the Innovation Award for Ergonomics 2023 and nominated for 2025!

We have a reason to celebrate!

The Pelikan Vertriebsgesellschaft mbH und Co. KG receives the Innovation Award for Ergonomics 2023 from the German Institute for Health and Ergonomics (IGR) in Nuremberg.

We managed to convince the expert jury made of doctors, physiotherapists and researchers with our child-friendly schoolbags "SoftLight" and "FiloActive".